Unlike generic, unbranded short links, branded links incorporate your business’s name or key terms into the domain and slug, making them more recognizable and trustworthy to users.
Branded links work by utilizing two main components: branded short domain names and branded URL shortening. Let’s breakdown these components to better understand how branded links work.
With a branded link shortener, you can customize the back half of your URL to make it relevant to the specific content or campaign (e.g., “/sale” or “/new-product”).
First, they’ll need a branded short domain. In this case, they can acquire a condensed version of their domain like brgr.sh to use for creating branded short links. ccTLDs like .sh are commonly used for this purpose.
Studies have shown that branded links can improve click-through rates up to 34% compared to generic short links. While generic links could take users anywhere, branded links provide users with trust.
Instead of looking for a URL in a long list, your branded links will immediately communicate what content it leads to, making managing your links much simpler.
In order to avoid duplicate content issues, utilize proper redirects to make sure search engines know that your main domain, not your branded domain, is the canonical link to be referenced.
In order to avoid broken links, set the index and 404 redirects for your custom domain to your main website. This way you won’t miss out on any traffic if your short links break.
By incorporating Clickly branded short links into your digital marketing campaigns, you can enhance user engagement, boost brand awareness, and track the effectiveness of your content with precision. These links not only streamline user experiences but also fortify the credibility of your digital content.
Maintaining a healthy website involves consistent monitoring and updating hyperlinks to keep them from breaking. Understanding what broken links are, how to identify them, and the methods for fixing them are crucial for website maintenance. This article provides a comprehensive guide on handling broken links effectively.
A broken link, also known as a dead link, occurs when a hyperlink on a website points to a page or server that is no longer available.
Broken links can arise due to various reasons such as the removal of the linked page, changes in the URL structure, or the expiration of a domain.
Timeout Error: Links that result in a timeout error often point to a server that is no longer operational or is experiencing issues that prevent it from responding in a timely manner.
Yes, broken links on a website can have a negative impact on SEO. When a search engine crawls a website, it scans both internal and external links to get more context about the website and its content.
If a link is broken, it hinders search engines from fully contextualizing your website, which ultimately tells search engines that your site is not updated or providing the most available information.
If a URL no longer exists but the content can be found on a new page, implement a 301 redirect for the old URL to the new URL.
Not only does it improve site navigation, but it also boosts your site’s SEO performance by ensuring that search engines can efficiently index your site and visitors are not frustrated by dead ends.
As it gets harder and more expensive to find brandable domain names in .com, country-specific domain name extensions (ccTLDs) have grown in popularity. This article explains the meaning of ccTLD, compares ccTLDs with gTLDs, discusses their impact on SEO, and addresses frequently asked questions.
A ccTLD (Country Code Top-Level Domain) is a type of domain extension that connotes a specific country or geographic entity. These two letter extensions are managed and administered by the countries they represent.
Url Shortening ServiceccTLDs were first created in 1985 with the .us extension for the United States. Since then, hundreds of ccTLDs have become available to help in localizing content on the Internet.
Note that not all ccTLDs are available to register freely. Some ccTLDs can only be registered by locals in a given country, while others are restricted for government, corporate, or educational use.
While search engines do not explicitly assign ranking value to any ccTLD, the use of one can have an indirect impact on SEO, both good and bad.
For example, a popular brand using a ccTLD may rank well in search engines, however uninitiated searchers might not recognize the extension, causing them to scroll past.
Understanding ccTLDs and how they fit into your overall web strategy is vital for targeting specific markets and enhancing your online presence. Regardless of which you choose, your success lies ultimately in your branding and marketing efforts.
Click tracking is a powerful analytical tool that provides deep insights into how users interact with online content, from websites to emails. This comprehensive guide will explain what click tracking is, how it works, its benefits, and how to implement it effectively using various tools.
Increased Conversion Rates: Insights from click tracking can guide strategic adjustments in marketing tactics, potentially increasing conversion rates by directing users more effectively through the sales funnel.
Tracking Pixels: Often used in emails and ads, these tiny, transparent images load when a user opens an email or visits a page, capturing data on user behavior and engagement.
Clickly makes it fast and easy to set up click tracking and get valuable insight into your link clicks. Here’s how to track link clicks on our platform:
Click tracking is an indispensable part of modern digital marketing, offering a window into user behavior that helps fine-tune online strategies for better performance and user satisfaction. By effectively implementing and utilizing click tracking tools, businesses can create more targeted, engaging, and successful digital marketing campaigns.
URL shorteners with custom domains have become vital tools for businesses looking to enhance brand visibility and streamline communication with their audience. This article explores its benefits, practical use cases, and a step-by-step guide on how to shorten URLs using a custom domain.
Instead of using the generic domain of URL shorteners like ‘click.ly‘, these custom options not only reinforce brand recognition but also increases user trust in clicking through links.
With a custom URL shortener, businesses have full control over their links, including the ability to track performance, edit destination URLs, and customize the slug to better fit the content or campaign.
Marketing Campaigns: Custom shortened URLs can be used in social media posts, text messages, email marketing campaigns, and printed materials to track engagement and provide a clear call-to-action.
In order to create a website with its own domain name, you’ll need to utilize DNS records. This guide looks into what DNS records are, how they work, the different types, and how to change your DNS records.
DNS (Domain Name System) records allow users to access websites using familiar domain names rather than complex numerical IP addresses. DNS records are stored in a database and manage various aspects of domain name service policies and host information.
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